For the Euro 2020 tournament we launched adidas' global Impossible is Nothing campaign which turned out to be the brand’s most successful football campaign in adidas history.

My role in the campaign was to lead the art direction and visual direction for all photography and the above the line print campaign that contained it.
Under the banner of Impossible is Nothing, we shot a series of 'Possibility Portraits' with a selection of key adidas players in the tournament which got featured on the above the line print campaign telling their individual possibility narratives
Photography credits:
Moise Kean shot by Melie Hirtz

Thiago Alcantara shot by Khalil Musa
Serge Gnabry shot by Magnus Lechner
Paul Pogba shot by Khalil Musa
Ilkay Gundogan shot by Khalil Musa
All post managed by Ink Retouch
Campaign Credits:
Agency: We are Social
Client: adidas Football
ECD: Gareth Leeding
Stills campaign Creative lead / art director: Doug Stewart
Campaign creative leads: Rob James & Andy Dawes

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