We launched the Real Madrid home and away kits for the 2018/19 season in a dynamic hero film that showcases stylised vignettes of players in action.
Agency: We Are Social
Director: Chris Ranson
Producer: Alex Paterakis
DOP: Stefan Yap
Lead Creative: Doug Stewart
ECD: Gareth Leeding
Account director: Dan Moseley
Steadicam: Matt Allsop
VFX: Coffee & TV
Colourist: Lewis Crossfield @ ETC
Music composition/ sound design: FATHER
Director: Chris Ranson
Producer: Alex Paterakis
DOP: Stefan Yap
Lead Creative: Doug Stewart
ECD: Gareth Leeding
Account director: Dan Moseley
Steadicam: Matt Allsop
VFX: Coffee & TV
Colourist: Lewis Crossfield @ ETC
Music composition/ sound design: FATHER
For the third kit we took a different approach. The new third kit was created in collaboration with Parley, an ocean plastic initiative. The kit itself being made from repurposed plastic.
The kit was being launched in summer during the clubs international tour so we launched the kit live in New York with a public event that educated local school kids on the initiative whilst doing a live reveal on stage of the new jersey to the world
