This season for Real Madrid, was a strange one. With their worst season start in history and management in a state of flux, the pressure on the world's biggest club was immense.
However, this is a pressure that Real Madrid players are used to. And overcoming that pressure, is what makes them Los Blancos.
However, this is a pressure that Real Madrid players are used to. And overcoming that pressure, is what makes them Los Blancos.
Real Madrid – Demand Glory
To launch the new home kit, we created a documentary piece that explained the feeling of playing for Los Blancos, and addressed this unique pressure that builds Real Madrid players into Galacticos.
To launch the new home kit, we created a documentary piece that explained the feeling of playing for Los Blancos, and addressed this unique pressure that builds Real Madrid players into Galacticos.
Director: Yemi Bamiro
DP: Jaime Ackroyd
Producer: Craig Dixon & Sophie Fitzgerald
Client: Adidas
Agency: We are Social
ECD: Gareth Leeding
Creatve Leads: Doug Stewart & Rob James
Client Services: Dan Moseley
Editors: Liam Bream & Remi Aaron
Colourist: Tim Smith @ CHEAT
Sound Design / composition: Martin Leitner @ WAVE Studios
DP: Jaime Ackroyd
Producer: Craig Dixon & Sophie Fitzgerald
Client: Adidas
Agency: We are Social
ECD: Gareth Leeding
Creatve Leads: Doug Stewart & Rob James
Client Services: Dan Moseley
Editors: Liam Bream & Remi Aaron
Colourist: Tim Smith @ CHEAT
Sound Design / composition: Martin Leitner @ WAVE Studios
For the stills campaign to launch each of the new jerseys, we made sure that each of the shirts had their own visual campaign informed by the kit design.
The regal new Home kit was brought to life in the iconic archways of the Bernabeu where the Madridistas walk to the stands on game-day.
The regal new Home kit was brought to life in the iconic archways of the Bernabeu where the Madridistas walk to the stands on game-day.
Photography: Jack Bridgland
Art Director / Creative Lead: Doug Stewart
Producer: Natalie Price
Client Services: Dan Moseley
Client: Adidas
Agency: We are Social
Art Director / Creative Lead: Doug Stewart
Producer: Natalie Price
Client Services: Dan Moseley
Client: Adidas
Agency: We are Social
The Away kit was a design inspired by sound. Specifically the cacophony of sound that erupts inside the Bernabeu stadium when the Madridistas chant for Los Blancos. We created an audio inspired art direction to bring it to life.
Photography: Vivek Vadoliya
Art Director / Creative Lead: Doug Stewart
Producer: Natalie Price
Client Services: Dan Moseley
Client: Adidas
Agency: We are Social
Art Director / Creative Lead: Doug Stewart
Producer: Natalie Price
Client Services: Dan Moseley
Client: Adidas
Agency: We are Social
Alongside the image campaign, I directed a series of short product films for adidas channels. We used the club players to reveal the kits with dynamic look-books across social on launch day.
Director: Doug Stewart
DP: Evangelos Polychronopoulos
Editor: Remi Aaron
Producer: Natalie Price
Client Services: Dan Moseley
Client: Adidas
Agency: We are Social
DP: Evangelos Polychronopoulos
Editor: Remi Aaron
Producer: Natalie Price
Client Services: Dan Moseley
Client: Adidas
Agency: We are Social
And the third kit... a wild new standout colour palette that Real Madrid has never used before. We gave it a futuristic art direction that connected with its striking new aesthetic.
Photography: Jack Bridgland
Art Director / Creative Lead: Doug Stewart
Producer: Natalie Price
Client Services: Dan Moseley
Client: Adidas
Agency: We are Social
Art Director / Creative Lead: Doug Stewart
Producer: Natalie Price
Client Services: Dan Moseley
Client: Adidas
Agency: We are Social