For the launch of the new 007 film - No Time To Die,
adidas partnered with the James Bond brand to create super
rare limited edition trainers inspired by the new film.
So to land to win one of the highly sought after packages, we set a digital espionage mission with adidas, hosted on their Instagram in a first-of-its-kind Augmented Reality experience.
Fans were challenged to find 5 secret 007 codes hidden across London in Bond-relevant locations in an Instagram A.R. filter map of the city. Fans then needed to covertly drop the secret codes into adidas' DMs before the experience disappeared forever.
Thousands of ‘special agents’ tried to secure the package. But only 29 succeeded. And the limited edition product sold out in seconds.
Agency: We are Social
Client: adidas Running
Creative Director / Creeative Lead: Doug Stewart
Creative technologist: Sam Cox

Animators: Leon Kesko / Tom Makinson
ECD: Gareth Leeding

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