We were given the opportunity to announce Woolmark’s new partnership with the iconic Luna Rossa Prada Pirelli sailing team. And showcase how Merino wool can be the ultimate sports performance fibre.
With a target audience of both outdoorsy millennial and Gen-Z fashion lovers, and those in the luxury sport and fashion industry, this campaign was designed to highlight not only the technical performance properties of Merino wool but also its strong sustainable fashion credentials. 
We bridged the gap between Prada and Woolmark, using innovative camera shots and visuals to show how the properties of this traditionally fashion-perceived material can be used in completely new ways within sport, creating a video toolkit for social and launching it as a bespoke event at Milan Fashion week.
Agency: We are Social
Creative Director: Doug Stewart
Creative Lead: Conall McAteer
Client Services: Kate Hicks
Producer: We are Social Studios
Director: DI-AL 
Editor: Matteo Motzo
Composer: Sarah Hezen
Grade: Diego La Rosa
CGI: Exchanges VFX

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