The cultural impact that the Tony Hawk's Pro Skater game series has had on my generation is something unmatched by many franchises in history. Like many others, it introduced me to skateboarding, counter-culture, and helped form my music taste too.
So when Activision asked us to create a fun social activation to help promote their new remake of the classic games Tony Hawk's Pro Skater 1+2, I was in my element.
So when Activision asked us to create a fun social activation to help promote their new remake of the classic games Tony Hawk's Pro Skater 1+2, I was in my element.
Image: From my original concept sketch to completion
If you’ve played Tony Hawk’s Pro Skater before, you will know the struggle that comes with trying to land a massive trick combo. Fighting against gravity as you try to keep your balance stable. All in the hands of the balance meter above your head that controls whether you land it or bail.
That infamous balance meter is as much of a gaming icon as the Hawk himself, so we decided to hero this piece of functionality but give it a brand new life on social, as an interactive Snapchat lens.
We needed to put a fun twist on the game to make it shareable, so using facial tracking technology we created a game where you control the skaters balance with your own facial movement. As the skateboarder Ollies onto the rail and starts to grind, you have to control their balance by moving your head. Tilt too fast and they’ll fly off the rail, but move too slow and you won’t catch up. The further you make it, the harder it is to keep your balance...
How high can you score before you bail?
Agency: We are Social
Client: Activision
Programming & Development: Snapchat x Atomic Digital
Creative Director: Doug Stewart
ECD: Gareth Leeding
Creative Technologist: Sam Cox
Creatives: Jack Greenwood, Joshua Crossley, Stephanie Gane
Strategy: Aidan Panagarry, Alvaro Carballido
Client Services: John Crozier, Ben Good, Brett Phipps
Client: Activision
Programming & Development: Snapchat x Atomic Digital
Creative Director: Doug Stewart
ECD: Gareth Leeding
Creative Technologist: Sam Cox
Creatives: Jack Greenwood, Joshua Crossley, Stephanie Gane
Strategy: Aidan Panagarry, Alvaro Carballido
Client Services: John Crozier, Ben Good, Brett Phipps
