Marking the arrival of a new vision for adidas Originals in 2023, we were briefed to activate some of the biggest name talents in the adidas family, and celebrate what it is that makes them Originals. 
Our work was a homage to those that have continued to transport the brand to the forefront of culture, time and time again, with the new global brand platform: “We Gave the World an Original. You Gave Us a Thousand Back.”
HoYeon Jung
HoYeon Jung
Zinedine Zidane
Zinedine Zidane
Jennie Kim
Jennie Kim
We created a global partner focused campaign
and concept, that was used as a blueprint to to be replicated across all markets globally. Creating one of the biggest partner led campaigns in adidas Originals history, living across billboards, social, digital, retail, print and beyond.

We worked with some of the biggest name adidas talents to create that blueprint. Including: HoYeon Jung, Zinedine Zidane, Jennie Kim, David Beckham, Jenna Ortega, Anitta & Pusha T.
David Beckham
David Beckham
Anitta
Anitta
Pusha T
Pusha T
Alongside the photography we created a manifesto film to launch the campaign at the adidas Global summit, and a series of short films for each partner. 

Each film was an intimate portrayal into these athletes, artists and creators, captured in 16mm film and beautifully shot and edited to creatively explore what it is that makes them Originals.
Agency: We are Social
Comms agency: Johannes Leonardo
Client: Adidas Originals
Creative Director: Doug Stewart

Senior Creative: Conall McAteer
Lead Producer: Jess Ross Hicken
Adidas Lead Producer: Eva Pineda
Client Services: Joe Weston / Kate Hicks /
Andrew Boyers

Editorial Lead: Dan Parker
Editorial Writer: Joana Ndoka


Director & Photographer: Xavier Tera
DoP: Jaime Ackroyd
Editor: Ale Dordoni @ OKAY Studio
Music & Sound design: Supersavant
Grade: Black Kite Studios
Pusha T

Director : Xavier Tera
DoP: Jaime Ackroyd
Editor: Ale Dordoni @ OKAY Studio
Music & Sound design: Supersavant
Grade: Black Kite Studios
Anitta

Director : Xavier Tera
DoP: Jaime Ackroyd
Editor: Ale Dordoni @ OKAY Studio
Music & Sound design: Supersavant
Grade: Black Kite Studios
Jennie Kim

Director : Xavier Tera
DoP: Hanbago Lee
Editor: Ale Dordoni @ OKAY Studio
Music & Sound design: Supersavant
Grade: Black Kite Studios
Zinedine Zidane

Director : Xavier Tera
DoP: Jaime Ackroyd
Editor: Ale Dordoni @ OKAY Studio
Music & Sound design: Supersavant
Grade: Black Kite Studios
HoYeon Jung

Director : Xavier Tera
DoP: Jaime Ackroyd
Editor: Ale Dordoni @ OKAY Studio
Music & Sound design: Supersavant
Grade: Black Kite Studios
David Beckham

Director : Xavier Tera
DoP: Jaime Ackroyd
Editor: Ale Dordoni @ OKAY Studio
Music & Sound design: Supersavant
Grade: Black Kite Studios

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