A series of idents created for the re-brand of Italian channel DMAX Italia, Discovery Networks Western Europe. A series of crazy 'cause and effect' machines were created and filmed, inspired by 6 television shows: Pop Science, Current Affairs, Army, Motoring, Inks, Wild Boys. And of course, the work of legendary Rube Goldberg.
Director: George Wu
Client: Dicovery Networks Western Europe
Agency: HarrimanSteel
Creative Director: Julian Harriman-Dickinson
Art Directors: Doug Stewart, Tom Austin, & Thomas Humeau
Agency Producer: Sam Goldthorpe
Production Company: Bolder TV
Producer: Tim Bolderson
1st AD: Tristan Hefele
Director of Photography: Nic Bennet
Focus Puller: Jason Ellis
Grip: Mark Binnal
Gaffer: Paul Toomey
Spark: Bruce Magahy
Machine Design: George Wu & Freddy Tuppen
Head Interaction Design: Sitraka Rakotoniaina
Interaction: Nicholas Mortinmer
Head Modal Maker: Cat Johnston
Modal Makers: Courtney Cornelius, Laura Penman
Interns: Alex Whybray, Jake Middleton, Shuang Meng
Runner: Dan Bliss
Sound: Rich E at SyncBox
Edit: Bolder TV

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