This was a season like no other for Real Madrid. From bouncing back from the COVID break, to go on to win La Liga, to launching their first women's team in club history.
On top of all this, Adidas had designed three of the boldest jersey designs they have ever created for Real Madrid. And it was our job to launch them all.
On top of all this, Adidas had designed three of the boldest jersey designs they have ever created for Real Madrid. And it was our job to launch them all.
The new Real Madrid kit designs for 2020/21 are all inspired by different elements of the city. We shot the home and away range with young fans from Madrid, in different locations around the city, to show that authentic Madridista lifestyle.
We directed lifestyle shoots to create a dual launch for the new jerseys that take a bold new direction for the club, as they follow up on this seasons historical La Liga victory.
Photographers: Lucho Vidales & Lucas Garrida
Client: Adidas
Agency: We Are Social
Creative Lead: Doug Stewart
Art Director: Paul Rider & Doug Stewart
Producer: Craig Dixon
Post-production: Sophie Fitzgerald
Colourist: Oli Ashrafi Tari
Client Services: Joe Weston
Client: Adidas
Agency: We Are Social
Creative Lead: Doug Stewart
Art Director: Paul Rider & Doug Stewart
Producer: Craig Dixon
Post-production: Sophie Fitzgerald
Colourist: Oli Ashrafi Tari
Client Services: Joe Weston
Alongside the stills we shot a lookbook film to be used across social and adidas retail to launch the new Home and Away jerseys. A lifestyle film. shot with young people from Madrid.
Director / Editor: Josh Cohen
Dop: Stefan Yap
Producer: Craig Dixon
Creative Lead: Doug Stewart
Art Director: Paul Rider & Doug Stewart
Grade: Tim Smith @ CHEAT
Client Services: Joe Weston
Client: Adidas
Agency: We Are Social
Dop: Stefan Yap
Producer: Craig Dixon
Creative Lead: Doug Stewart
Art Director: Paul Rider & Doug Stewart
Grade: Tim Smith @ CHEAT
Client Services: Joe Weston
Client: Adidas
Agency: We Are Social
For the first time in history, Real Madrid launched their own women's team, and we revealed them to the world to coincide with the new Home kit launch. We put the
Home kit focus on the new women's team instead of the men, as they took on the pressure of playing for the world's biggest football club.
Home kit focus on the new women's team instead of the men, as they took on the pressure of playing for the world's biggest football club.
Photographer: Lucho Vidales
Client: Adidas
Agency: We Are Social
Creative Lead: Doug Stewart
Art Director: Paul Rider & Doug Stewart
Producer: Craig Dixon
Post-production: Sophie Fitzgerald
Colourist: Oli Ashrafi Tari
Client Services: Joe Weston
Client: Adidas
Agency: We Are Social
Creative Lead: Doug Stewart
Art Director: Paul Rider & Doug Stewart
Producer: Craig Dixon
Post-production: Sophie Fitzgerald
Colourist: Oli Ashrafi Tari
Client Services: Joe Weston
Following their big La Liga victory, we launched the new third kit with Real Madrid players in a classical aesthetic that played on the Baroque patterning in the bold new jersey design. Real Madrid are ready to make history again.
Photographer: Carles Carabi
Client: Adidas
Agency: We Are Social
Creative Lead: Doug Stewart
Art Director: Paul Rider & Doug Stewart
Producer: Craig Dixon
Post-production: Sophie Fitzgerald
Colourist: Oli Ashrafi Tari
Client Services: Joe Weston
Client: Adidas
Agency: We Are Social
Creative Lead: Doug Stewart
Art Director: Paul Rider & Doug Stewart
Producer: Craig Dixon
Post-production: Sophie Fitzgerald
Colourist: Oli Ashrafi Tari
Client Services: Joe Weston
As we transitioned into the new season at the end of the summer, we launched a hero film to celebrate ending this historical season and starting a new one.
Football may feel different, but for Real Madrid some things never change. New era, same mission. Real Madrid are ready for history.
Football may feel different, but for Real Madrid some things never change. New era, same mission. Real Madrid are ready for history.
Director/editor: Josh Cohen
DoP: Stefan Yap
VFX & Colour: Glassworks
Client: Adidas
Agency: We Are Social
Creative Lead / Art Director: Doug Stewart
Producer: Craig Dixon
Post-production: Sophie Fitzgerald
Client Services: Joe Weston
DoP: Stefan Yap
VFX & Colour: Glassworks
Client: Adidas
Agency: We Are Social
Creative Lead / Art Director: Doug Stewart
Producer: Craig Dixon
Post-production: Sophie Fitzgerald
Client Services: Joe Weston