YouTube wanted to enter the world of music streaming services, and their answer was YouTube music.
We launched it in the UK in an OOH campaign that also made big waves in social media and cinema.
The concept was all about simplicity. YouTube music's strength over all the other streaming services is the sheer amount of content you have at your fingertips. Music videos, live performances, radio channels, albums - It's all here.
We broke down everything you get on YouTube music by giving examples from some of the UK's biggest music artists.
We broke down everything you get on YouTube music by giving examples from some of the UK's biggest music artists.
We created over 35 different billboards, digital displays, Insta Stories & Snap ads, display ads, PPC and a cinema spot.
Including getting a full screen takeover spot at Piccadilly circus and Times Square, which allowed us to broadcast an 800 metre square video of Ringo Starr drumming in a purple silk shirt.
Including getting a full screen takeover spot at Piccadilly circus and Times Square, which allowed us to broadcast an 800 metre square video of Ringo Starr drumming in a purple silk shirt.
Agency: We are Social
Client: YouTube
ECD: Gareth Leeding
Creative lead / art director: Doug Stewart
Producer: Joanna Charalambous
Client services: Lisa Austin & Leah Ogilve
Design: Jason Shoffman
Client: YouTube
ECD: Gareth Leeding
Creative lead / art director: Doug Stewart
Producer: Joanna Charalambous
Client services: Lisa Austin & Leah Ogilve
Design: Jason Shoffman