To celebrate the beginning of 2015, Pepsi sent us a brief to create a film for their #Unbelievable campaign -
an open brief to create a film to amaze people with an unbelievable outcome. 
We decided to recreate the process of nuclear fission, on an enormous scale.
The final result involved 2100 ping pong balls, 1,650 mousetraps, 120 metres of LED lights and just one
(very painful) failed attempt.

Check me getting interviewed on It's Nice That about the project here
Agency: HarrimanSteel
Client: Pepsi Max
Creative Director: Julian Harriman-Dickinson
Creative lead / Art Director: Doug Stewart

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