We worked with adidas Running launching their entire Adizero SS24 range. We set the visual art direction strategy for adidas Running for how we should be showing up in peoples feeds in social and digital, and we launched a wide range of products with dynamic toolkits that pushed the adidas brand visual direction in bold new directions.
We wanted to push new ways to film and photograph running, breaking away from the expected art directions. We experimented with different in-camera visual techniques and also different textural ways we can explore imagery
via printing it, scanning it, and reworking it.
We worked with a range of talented photographers to bring this all to life across social, digital, retail and beyond.

Photographer: Matt Moran
Adidas Adizero Adios Pro Evo 1
Photographed by Jamie Mourn
Creative agency: We are Social
Client: Adidas Running
Creative Director: Doug Stewart
Senior Creative: Andy Dawes
Lead Producer: Jess Ross Hicken
Senior Producer: Faye Rizzo
Client Services: Josh Morris


Adidas Adizero Adios Pro Evo 1 [Launch Campaign]
Filmed and Photographed by BLACKWALL.
Music by Daniel Avery.
Creative agency: We are Social
Client: Adidas Running
Director & Photographer: Blackwall
Editor: Blackwall
DoP: Blackwall
Music & Sound design: Daniel Avery
Producer: Faye Rizzo

Creative Director: Doug Stewart
Senior Creative Lead: Andy Dawes
Adidas Adizero Ekiden Race Pack
Photographed by Matt Moran
Creative agency: We are Social
Client: Adidas Running
Photographer: Matt Moran
Creative Director: Doug Stewart
Senior Creative: Andy Dawes
Lead Producer: Jess Ross Hicken
Senior Producer: Faye Rizzo
Client Services: Josh Morris

Adidas Adizero Road to Records Pack
Photographed by Lea Kurth
Creative agency: We are Social
Client: Adidas Running
Photographer: Lea Kurth
Creative Director: Doug Stewart
Senior Creative: Andy Dawes / Polly Norkett
Lead Producer: Jess Ross Hicken
Senior Producer: Faye Rizzo
Client Services: Josh Morris


Adidas Adizero London Race Pack
Photographed by Matt Moran
Creative agency: We are Social
Client: Adidas Running
Photographer: Matt Moran
Creative Director: Doug Stewart
Senior Creative: Andy Dawes
Lead Producer: Jess Ross Hicken
Senior Producer: Faye Rizzo
Client Services: Josh Morris


Adidas Adizero Takumi Sen 10 Pack
Photographed by Jamie Mourn
Creative agency: We are Social
Client: Adidas Running
Photographer: Jamie Mourn
Creative Director: Doug Stewart
Senior Creative: Andy Dawes
Lead Producer: Jess Ross Hicken
Client Services: Josh Morris


Adidas Adizero Adios Pro 3
Photographed & Directed by Jamie Mourn
Creative agency: We are Social
Client: Adidas Running
Photographer / Director: Jamie Mourn
DOP: Elliot Holbrow
Creative Director: Doug Stewart
Senior Creative: Andy Dawes
Lead Producer: Jess Ross Hicken
Client Services: Josh Morris


Adidas Adizero Tokyo Pack
Photographed by Jamie Mourn
Creative agency: We are Social
Client: Adidas Running
Photographer : Jamie Mourn
Creative Director: Doug Stewart
Senior Creative: Andy Dawes
Lead Producer: Jess Ross Hicken
Client Services: Josh Morris


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