Building upon the post 2021 Olympics hype, we had an opportunity to do some storytelling for nine of adidas' biggest name track superstar athletes.
All these athletes are different. With unique
stories to tell. But despite their differences,
they have a shared mentality.
These athletes don’t see boundaries as barriers.
They see them as checkpoints. They see the possibilities that exist beyond the final stretch.
stories to tell. But despite their differences,
they have a shared mentality.
These athletes don’t see boundaries as barriers.
They see them as checkpoints. They see the possibilities that exist beyond the final stretch.
So while they train for medals, they aim for so much more. Their ambitions run Beyond the Track
We produced 9 deeply personal films to shine a light on adidas running ambassadors Ajee' Wilson, Erriyon Knighton, Grant Holloway, Shaunae Miller-Uibo, Keni Harrison, Noah Lyles, Steven Gardiner, Tamari Davis and Wayde van Niekerk.
The films showcased what these individuals run for - where they’ve been, where they’re going, the challenges they’ve faced, what the future holds for them - all with the aim of motivating more people to experience the transformative power of running for themselves. Each athlete was given their own individual film to launch before the World Championships in Oregon.
Then when the championships began, we launched our hero film that combined all the athletes together in one film, and celebrated their collective ambition to outrun their possibilities. And what defines them as people
beyond the track.
The films showcased what these individuals run for - where they’ve been, where they’re going, the challenges they’ve faced, what the future holds for them - all with the aim of motivating more people to experience the transformative power of running for themselves. Each athlete was given their own individual film to launch before the World Championships in Oregon.
Then when the championships began, we launched our hero film that combined all the athletes together in one film, and celebrated their collective ambition to outrun their possibilities. And what defines them as people
beyond the track.
Beyond the Track Credits:
Agency: We are Social
Client: Adidas
Creative Director: Doug Stewart
Creative: Jack Greenwood
Client Services: Josh Morris & Kate Hicks
Editorial: Ruaridh O'Donnell & Seun Areoye
Senior Strategist: Aidan Panagarry
Producer: Connor Spindler
Producer: Peter Carlier
Director: Amy Becker Burnett
DoP: Dominic Easter
Sound Design and composition: 19 Sound
Sound producer: Oscar Kugblenu
Composer: Jack Wyllie
Sound Designer: Will Ward
Edit: Beth Roberts @ Nomad
Grade: Jason Wallis @ Electric Theatre Collective
Client: Adidas
Creative Director: Doug Stewart
Creative: Jack Greenwood
Client Services: Josh Morris & Kate Hicks
Editorial: Ruaridh O'Donnell & Seun Areoye
Senior Strategist: Aidan Panagarry
Producer: Connor Spindler
Producer: Peter Carlier
Director: Amy Becker Burnett
DoP: Dominic Easter
Sound Design and composition: 19 Sound
Sound producer: Oscar Kugblenu
Composer: Jack Wyllie
Sound Designer: Will Ward
Edit: Beth Roberts @ Nomad
Grade: Jason Wallis @ Electric Theatre Collective
Beyond the Pack: Wayde van Niekerk
Beyond the Noise: Noah Lyles
Beyond Convention: Tamari Davis
Beyond Ambition: Kendra Harrison
Beyond Years: Erriyon Knighton
Beyond Tomorrow: Shaunae Miller-Uibo
Beyond Potential: Grant Holloway
Beyond Perception: Ajee Wilson
Beyond the Grind: Steven Gardiner